As all you generate leads for your financial services practice

Every day to awaken many independent financial planning practices with the same dilemma - I have my marketing pipeline fully qualified prospects to your practice, how are you? Numerous books and articles on the subject have been written, and the old adage still applies .. Bar none - We then discuss how the lead generation strategy that I've ever encountered to come eventually.
To this day, it pains me to see well-meaning sales manager traditional marketing strategies to teach their students to grow the financial services practice. I am pleased to say the strategy can be easily identified - knocking telemarketing, direct mail and door. To have an intelligent conversation, let the pros and cons of each strategio.Pozitivaj aspects of these strategies is to discuss that she leads a relatively short period to make. These marketing strategies can be applied within a few hours to live. But what are the costs? Many professional service companies a price, how much of your time valoras.Ekzemple if your last 12 months of production was $ 250,000, then your hourly rate is $ 125 per hour. Now that we are. An idea of ​​what you have hourly rate, now we need to calculate the cost of buying marketing lists Typically, a good guide will list run about 50 cents per lead. Therefore, if you buy 1000 leads, the total cost is $ 500. If you're doing direct mail are email because of the high cost to bring your cost per lead $ 1.00 per plumbo.Demando - what kind of person you will be attracted to your business to use these strategies?
None of them said that they respond to a cold call or direct mail, even if they were on the market for this service. Think about it tio.devus needed? The answer is obvious. At a time in my career, I cry, I hid under my desk every time she enjoyed working with VS have a list of people. The answer was surprising, and it changed my perspective on marketing. I enjoyed working with every one of the people came from referrals or word of mouth.
The reason is simple. Quality people, their friends and business associates to talk about their trusted advisors, because they know and trust ilin.Kiel customer wants. Most of these people Ritz - Carlton wants to pay the price to stay at the Motel 6. Sooner or later, they find it cheaper to another service provider or make promises that they never. Do not let it be you. Instead, the simple art of relationship marketing practice.
In other words, the effect of the work with the clients you most enjoyed "clone" is. How? The popular proverb which says: "Birds of a feather flock together?" This applies not only for bird migration, but it is also seen in negoco.Mi true this time and time denove.Se you enjoy working with customers to develop relationships with friends, how are you? Simple. Make a list of your top 20 customers. If you want to work with a 15, then stops at 15
Then invite your customers to lunch and ask them for their suggestions. Ask them about their service, you can improve how you can serve them as well. Every time you ask them to listen to their answers, and to apply them in practice. Then they ask what is the best way to get people to like them. You will be amazed at the response. Again, just listen, take notes, and then get ready to apply their ideojn.Aliaj recommend line joining their union. We have a normal conversation. Successful people love to give konsilojn.Vi the results will be thrilled. Currently, the quality more than you can handle, you will be.

Re-Framing Marketing Fears

You are a business owner / entrepreneur who feels challenged when the word "marketing" are you listening?
Forget about marketing. If this sounds vaguely familiar, you are not alone.
In order to have a thriving business market. Here are some tips you can now have an opportunity to reframe the challenge.

    This is the beauty of being "you." People will be "attracted" to be when you are acting in an authentic way, and maybe even being "weak." They believe that you know what they are going through as you have been there.

    This way you will not be "shocked" when beliefs "," old / re-surface patterns. Often at the same place, but at a deeper level are not separate or integrated its new awareness (it is like peeling an onion) are ready for

    * Exercise helps you "vein" and believe in your abilities to get help grow.

    * You are not alone! Everyone fears and limiting beliefs at the time. There are countless examples of accomplished, well those who still have to face your fear and do so successfully.

    Neglect / will not work for them long denying that.

    * Re-write your marketing story: imagine yourself without your fears and limiting beliefs and imagine how your business individually and your fears, limiting beliefs or self-sabotaging behavior, how does it feel to be without. Fresh paint the picture and visualizing it often is a powerful tool.

    

    * More successful mindset and then frame your fears, ie changes: Marketing is hard work.

    Welcome failures as opportunities: Famous Failures remember? Beatles, Michael Jordan, the Chicken Soup series, Thomas Edison, Walt Disney and many examples. Most great ideas, projects and people were supposed to meet with several rejections and perceived failures, but they can not because they believed in themselves. Keep the faith.

    is working for the best time. It is a safe universe. You are divinely guided and looked after. God has your back.